How To Build More Brand Awareness
Having brand awareness means achieving success in your business, especially when there are a plethora of other businesses competing for your customers' attention. Think about the big companies we are exposed to every day. Apple, McDonald’s, Facebook, Toyota, and that’s just to name a few. Constantly bombarded by businesses will make you more brand-aware, thus subconsciously thinking about it. The end goal is to someday have every member of your target audience, who sees even the slightest representation of your brand identity to get them to think of your business. That goal can definitely achieve that! With consistency, grit, and of course the law of attraction. Merely apply the tips and techniques provided below to your business strategy and watch the results flourish.
Find Your Niche
A brand becomes stronger when you narrow down its focus. Powerful branding always starts by confining the category. A Business niche is a specialized area of a broader market that your business serves specifically. You want your business to be differentiated from the competition and excel in doing so. To find your niche, select your target audience, define an underserved need, research your customer base, create a business plan, and market your business to your specific target audience.
Be Unique
Think publicity, NOT advertising. Generate more publicity by being first - know your unique sell or service and turn your business into a monopoly. Ask yourself what makes you stand out from your competitors? Then use that as an advantage to grab people’s attention.
Advertising That Works
First comes publicity, then comes advertising to make your brand stay alive. Market-dominate your brand and its position. This makes it easier to motivate potential customers.
Golden Tip: Act like the big players from the get-go, position yourself as an industry leader even though you are merely a start-up. In other words, fake it until you make it.
Quality Over Quantity
WWCCD = What Would Coco Chanel Do?
Act first-class, quality is crucial—but brands don’t rely on the consumer to be the judge of that. Brands know how to appear high-quality and pleasing to potential consumers, from appealing packaging to premium pricing. It is better to go the extra mile for your customers and leave them satisfied with an unforgettable experience
It Is Not All About Promoting The Brand
It is crucial to promote the category of your product or service other than just focusing on the brand.
Example: De Beers - “A Diamond is Forever” See how they promote diamonds in general, not just De Beers diamonds.
Using Content Marketing to Increase Brand Awareness
Take advantage of the free resources around you and the social media platforms. Content marketing includes blogging, creating social media campaigns, podcasting, SEO, content creation, and you get it, the list goes on. Don’t just use social media to stalk your ex-lovers, use it to increase your sales and brand.
If you are a small business owner like us then you know the importance of creating awareness around your brand. Never stop learning, put your targeted customers first, and most importantly, be patient. You will not be the next Apple or Nike overnight. As time goes on you will notice new and returning customers coming back simply because of their unforgettable experience.